Kayleigh Wilson – D&AD Student Awards

Initial ideas for my application February 21, 2010

My favourite idea for a mobile phone application was one which means that your phone can think for itself, without needing the user to constantly change settings or remember to do something or call somebody.

The application will gradually build up a memory of who you call at specific times, for example every weekday at 5:15pm you call home when you have finished work, or every Saturday you call for a cab at around 8pm. Once you have made the same sort of calls enough, the phone will remember this and start to alert you at these times with a button to instantly call that person/company.

The application will work with the GPS built into a mobile phone, to recognise where you are at any given time. Your mobile will start to notice trends in your phone calls, and make life that little bit easier for you by making you able to call or text somebody with one touch of a button-as opposed to opening your phone book, scrolling to find a name, and pressing a button to contact them.

It would be good to also have the ability to add your own alerts, such as ‘text Claire when I am 10 minutes away from the High Street’.